Pahlisch Homes, a leading home builder in the Pacific Northwest, partnered with Reverb Films to revamp its video marketing strategy. Facing a variety of challenges with their previous video strategy, Pahlisch sought Reverb's agility, experience, and creative commitment.
CLIENT
Bend, Oregon
INDUSTRY
New Home Building
Partnership Length
Ongoing Partnership
Location
Bend, Oregon
INDUSTRY
New Home Building
Service Provided
Ongoing Partnership
Pahlisch Homes is one of the largest home builders and developers in the Pacific Northwest. Headquartered in Bend, Oregon, Pahlisch maintains a robust presence across Central and Northwest Oregon, as well as Southwest and Southeast Washington. Pahlisch is at the forefront of crafting homes and communities.
Torri Knight, Senior Creative Manager, plays a pivotal role in steering the creative marketing initiatives that span print and digital advertising, social media, video production, photography, and more. As a key decision-maker, Torri ensures that Pahlisch's brand essence resonates seamlessly across a diverse range of channels, reflecting the company's commitment to innovation and excellence in the home construction industry.
Torri's perspectives and insights shared in this case study provide a firsthand account of the collaborative journey with Reverb Films, offering valuable insights into the challenges faced and the transformative impact of this strategic partnership on Pahlisch Homes' approach to video marketing.
Before the partnership with Reverb Films, Pahlisch Homes began experimenting with video marketing, but quickly realized the challenges and roadblocks ahead. Within their existing video strategy, persistent issues emerged around video quality, brand consistency, and the timely delivery of finished content. Torri delves into the intricacies of these challenges in the pre-Reverb era.
"Prior to Reverb, our struggles around video production revolved around video quality, and the timeframe it took to turn around finished deliverables. I needed a way to level up both of those things, so our content matched the sophistication of our company and how we wanted to represent ourselves online."
The need for high quality, more visually compelling assets that reflected the company's sophistication became increasingly evident. Simultaneously, the speed of marketing change and ideas was quickly outpacing their current video delivery timelines. Torri's vision for cultivating a dynamic online presence was facing limitations. Recognizing the need for change in their video marketing approach, Pahlisch Homes turned to Reverb, poised to transform these challenges into opportunities for growth and innovation.
Pahlisch Homes made the decision to join forces with Reverb Films in early-2020 (we all know how that year went). In the midst of uncertainty in the world and an unprecedented housing and builders crisis to top it off, Reverb quickly became an invaluable asset to support Pahlisch’s creative and marketing initiatives. From the start of the partnership, Reverb made it a priority to develop a deep understanding of the Pahlisch brand, and delve into the long-term strategy and goals of their video marketing. The Reverb team quickly began to understand the core of Pahlisch's business, brand, and vision.
The partnership and deep brand understanding with Reverb allowed Pahlisch to immediately execute big ideas seamlessly. Reverb was able to quickly build up Pahlisch’s content library, and get content to market faster than Pahlisch had ever seen.
Over time, trust became the foundation of the partnership. Beyond professional capabilities, the Reverb team earned Pahlisch's trust through a commitment to truly be there for the brand. With Reverb, Pahlisch had a true extension of their team. As challenges arose, the trust built between Pahlisch and Reverb became the driving force in overcoming obstacles. Torri's confidence in Reverb's ability to pivot and adapt, even stepping in for big initiatives beyond her role, demonstrated a level of trust that went beyond a typical creative contractor.
"Our corporate leadership trusts the Reverb team with sensitive information, and they’ve stepped in to help accomplish really big initiatives that go even beyond my role with the company. They’re value to our company is priceless."
Through years of collaboration and the dynamic landscape of marketing evolution, Reverb has stood beside Pahlisch, offering a versatile range of video content. From quick home walkthroughs and location highlights, to rebranding videos, HR content, story-based campaigns, homeowner orientation guides, construction safety features, short-form reels, event coverage, live-stream production, and beyond—nothing is off-limits for Reverb in the scope of video production.
Since teaming up in 2020, Pahlisch Homes and Reverb Films have witnessed transformative outcomes that extend beyond the initial challenges. The collaboration has not only addressed the specific hurdles in video quality and turnaround time but has propelled Pahlisch Homes into a new realm of success, innovation, and industry recognition.
A key metric of success has been the remarkable increase in engagement and followers across Pahlisch Homes' social media channels. The strategic integration of video content into their marketing strategy has resonated with their audience, resulting in a significant uptick in social media interactions.
"We’ve increased our engagement and followers on social media, across all channels exponentially. This was one of our biggest goals with video content."
One standout achievement resulting from the collaboration is Pahlisch Homes winning the Best Brand Focused Video at the 2021 Market Proof Awards. This prestigious accolade, specifically within the home builders industry, underscores the impactful storytelling and brand-building achieved through the partnership with Reverb Films.
Beyond quantitative metrics, the qualitative impact is evident in the positive feedback received from industry peers and even competitors. Pahlisch Homes has become a trendsetter, with competitors looking to their video content as a guide for enhancing their own marketing strategies.
"We’ve gotten incredible feedback from our competitors and peers in the industry that they see our work and strive to use our work as a guide to making their own video content."
Video content has played a pivotal role in building a more authentic and personal connection with Pahlisch Homes' target audience. By showcasing faces, personalities, and happy customers, the brand has successfully transitioned from being solely a home construction company to a community-centric entity, fostering a sense of connection even before the physical move-in. Reverb Films' collaborative approach and commitment to staying abreast of industry trends have empowered Pahlisch Homes to remain agile in a rapidly changing market. Torri's continuous exchange of ideas with the Reverb team ensures that Pahlisch stays ahead of the curve, adapting to the ever-evolving landscape of online content consumption.
In a world where online consumers overwhelmingly prefer video content, Pahlisch Homes has successfully made video a cornerstone of their marketing strategy. The partnership between Pahlisch Homes and Reverb Films has not only addressed the initial challenges but has propelled the brand into a position of influence and recognition within their industry. Through the strategic integration of video content, the collaboration has not only met but exceeded the goals set at the beginning of this journey.
From conquering initial hurdles in video quality and turnaround time to securing industry awards and heightened engagement, the collaboration with Reverb Films has been nothing short of transformative for Pahlisch Homes. Pahlisch’s decision to partner with Reverb Films went beyond technical prowess; it was a strategic alignment with a team deeply invested in understanding and amplifying Pahlisch Homes' brand, mission, and vision. The agility, growth mindset, and steadfast dedication of the Reverb team acted as the driving force, transforming challenges into opportunities and ideas into reality.
Reverb Films' near-house approach has provided Pahlisch Homes with a dynamic, highly experienced, and reliable creative team. The trust established between Pahlisch and Reverb goes beyond the surface, with Reverb contributing to significant initiatives and earning the respect and trust of Pahlisch team members up to corporate leadership. In the ever-evolving landscape of video marketing, Pahlisch Homes and Reverb Films have not only navigated challenges but have emerged as trailblazers, redefining what is possible through the fusion of vision, partnership, creativity, and trust. The success of this partnership stands as a testament to the enduring power of collaboration in shaping the narrative of a brand, creating authentic connections, and setting benchmarks for industry excellence.
As Pahlisch Homes looks ahead, the partnership with Reverb Films remains a cornerstone of their strategic vision. The shared commitment to staying ahead of industry trends, exploring new and innovative avenues, and continuously pushing the boundaries of creative excellence will continue to define this lasting partnership.
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Reverb Films is an award-winning video production company based in Bend, Oregon. We partner with businesses, brands, and agencies to create videos that tell stories and drive massive results.
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