When you opt for social media video production, remember each video should have a specific goal that contributes to the overall objective of your brand
.webp)
May 1, 2024
Earning customer trust is essential for any business. Established companies understand this and have built their reputation on reliability and customer connection. That is where video production shines in your marketing strategy. Video marketing has become a powerful tool for businesses to connect with their target audience.
This makes video production a central pillar of your marketing strategy. That’s why businesses should allocate a specific budget and incorporate video content across all touch-points, from social media and websites to emails and beyond.
In this article, we’ll focus on using the video production industry to build brand trust and better customer relationships.
Building trust goes beyond customer satisfaction; it’s a long-term commitment to fulfilling their needs through quality video production strategies.
Here are a few ways to earn brand trust through video production:
Video is the ultimate storytelling tool for brands. It combines visuals, audio, and emotional connection to craft a narrative that resonates deeply with your target audience.
With video production, focus on the essence of your company rather than just selling products. Introduce your core team and customers who build your brand. This video will serve as the cornerstone of your marketing efforts, strengthening your brand identity.
By sharing your narrative, you will connect with your audience on a deeper level, and they will understand the values, mission, and impact you create.
For instance, Dollar Shave Club, which started its journey by selling $1 razors, is now the leading brand in the industry. They created several different scenario-based videos to build a strong narrative for their brand. Resultantly, their YouTube channel alone gained 39k+ subscribers and hundreds of thousands of unique views.
When you opt for social media video production, remember each video should have a specific goal that contributes to the overall objective of your brand. This could be boosting brand awareness, generating leads, or driving sales.
So, create videos that tell your story– from founding to the present day. Highlight your values and how they translate into real-world practices. You may also offer a behind-the-scenes look at your operations to personalize the brand.
Customer testimonial videos offer a win-win situation for both you and your customers. By featuring them, you acknowledge and appreciate your best clients, strengthening your existing relationships.
Testimonial video production is a great marketing tool for brand expansion. The key is to keep it authentic. Use genuine customers with real experiences and avoid using scripted reviews. By reaching out to happy customers, you can create testimonials that resonate further with potential customers and build trust in your brand.
In the video production market, the key to success is understanding your audience. Think about where they spend time online, what content grabs their attention, and their interests.
You should start by researching your target viewers. And don’t be afraid to experiment. As you learn and test different content, your video strategy will naturally evolve. You may even create a video series with different content for various customer groups.
For instance, Ava Estell, a famous skincare brand, updated its previous videos and targeted newer ones to its target audience. Resultantly, their conversion rate skyrocketed by 21% after incorporating product videos into their Shopify-based e-commerce store.
Being genuine is really important. People can sniff out a fake ad from miles away and only want to connect with real companies.
Make your videos real, and be honest. Show your company as it is, with your hardworking employees and even a few little things that aren’t perfect.
Also, focus on helping people and understanding their needs. Don’t trick them into buying your products; instead, think about the problems they have. Talk about how your product or services will make their life easier. This way, your videos will be more interesting, and people will like watching them.
For instance, a Melbourne-based healthcare provider, Montu, created a fundraising video, and the magic happened. They collected $1M in just 13 minutes and reached $2M within 5 hours.
If used rightly, video production techniques can be a game-changer for your brand’s marketing.
The following are the beneficial impacts of brand video production:
Text and images are great, but video lets you tell your brand story in a way that pops. It's a dynamic and engaging format that allows companies to be upfront and honest about who they are and what they believe in. This genuine storytelling strengthens the bond between the brand and the audience, making the company seem more trustworthy and relevant.
Videos are a powerful tool to spread awareness about your brand. They grab your attention fast and go viral in no time, bringing you an explosion of reach.
The best part about video production is that regular videos keep your company fresh in people’s minds, so when they need what you offer, you’ll be the first name they think of.
Let’s take the example of Baily Nelson, a renowned eyewear brand that launched a colorful video campaign to build brand awareness. Resultantly, their branded search increased by 40%.
If you want to climb search engine rankings, don’t underestimate the power of video production. Search engines value websites packed with interesting multimedia and videos that can captivate viewers. This eventually brings better reach and more audience landing on your website.
Video production is the best resource to get better engagement on your brand website. 82% of local internet traffic comes from video streaming, as these videos keep viewers engaged. Professional video production makes your message approachable and trustworthy, making it ideal for clear communication.
Explaining something complicated with just words can be tough. Videos, however, make it much easier, and 94% of marketers say that video production has increased customer understanding of their products. They use pictures and animations to help people remember faster and better. This works great for explaining how to use appliances, showing off new products, or teaching something new.
Video production is an empowering tool for brands to build emotional connections with their customers. Videos can make people feel all sorts of emotions, connecting with the brand, which makes customers more likely to trust and remember them later.
Video production is the complete recipe for your marketing success. However, below-par videos don’t yield the desired results; instead, they dent your overall budget. That’s why it's important to create high-quality videos. That’s where Reverbfilms — the leading Bend Oregon video production company— can make it absolutely hassle-free for you.
At Reverb Films, we offer the best video production services, and our result-oriented campaigns are a testimony. Contact us today to get a quote and take your brand marketing to new heights.
Reverb Films is an award-winning video production company based in Bend, Oregon. We partner with businesses, brands, and agencies to create videos that tell stories and drive massive results.
Explore
Resources
